WorkCampaign Lookbooks
SlowDown — Three Campaign Lookbooks
Three SlowDown lookbook campaigns across 2024 and 2025 — Hold Your Horses, After Hours, and Laundry Day. Same brand, three different worlds.
Three lookbook releases for SlowDown across 2024 and 2025 — Hold Your Horses, After Hours and Laundry Day. Each was a separate shoot in a different setting, framed by a shared visual grammar.
Hold Your Horses opened the run with a CNY launch on location at a working stable. After Hours moved into a studio set built and lit for late-night moodboard cues. Laundry Day landed in a public laundromat at noon, embracing harsh natural light as a feature, not a problem.
Each lookbook ships as a hero film, a stills set and a BTS reel.